THE CHALLENGE:
To create a high-quality social film to celebrate Chinese New Year, whilst highlighting the power - and fast drying - of the Dyson Supersonic hair dryer.
THE INSIGHT:
Firstly, pet owners are twice as likely to buy a Dyson Animal vacuum than any other vacuum, but more importantly current Dyson vacuum owners are three times more likely to be interested in a Dyson product from another category such as haircare.
Plus, a smile is one of the top 3 emotions that make people share.
THE SOLUTION:
We created a series of films in which we trick people into thinking they're watching a human hair drying, only to reveal that it is in fact a dog.
We created a series of films in which we trick people into thinking they're watching a human hair drying, only to reveal that it is in fact a dog.
THE RESULTS:
Just gone live (results pending)
